Happy Families as a Means of Popularizing Politics

Communication Analysis of The Kokoomus Parliamentary Campaign 2007

Liisa Salekari Tampereen yliopistosta on analysoinut Kokoomuksen vaalikampanjaa vuoden 2007 eduskuntavaaleissa ja toteaa johtopäätöksenään:

"The Happy Families campaign, as well as the preceding President of the Workers campaign, were both successes. Both campaigns utilized the marketing paradigms more boldly than their rivals did. Political campaigning in Finland has traditionally been rather conventional in terms of marketing. The Happy Families and The President of the Workers campaign both brought something new to political campaigning in Finland."

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